Albany, New York (PRWEB) September 09, 2012
Email marketing is one area of business that is on the rise and more real estate professionals are discovering the real money to be made is in a qualified email list. The HowtoMarketHouses.com website has released a new primer for real estate agents that teaches email marketing tips for real estate. This overview of real estate email tactics is part of what is in use by the How to Market Houses website team to promote their real estate ventures online. This data is being presented online so that other real estate agents can learn to build a qualified list and increase email response rates to help grow property sales online. The email marketing tips information can be accessed by following this link http://howtomarkethouses.com/how-to-get-better-email-response-rates.
Traditional real estate marketing like television advertisements and banner signs were effective for decades. The growth of streaming television technologies has reduced the amount of consumers that are watching television. Many of the offline advertisers have not transitioned to online advertisements or these advertisements are blocked by special software. Some real estate agents that rely on offline advertising are also learning to incorporate online strategies to help reach the hundreds of millions of consumers in the U.S.
|Hodsons Estate Agents - Westgate End (Photo credit: Wikipedia)|
Building an email list in 2012 is not as easy as in was in 2005 due to consumers picking and controlling how email is received. The rise in spam sent by email between 1997 and 2005 caused congress to act and create new spam laws that have put more challenges on marketers that use email lists for contact. Realtors that are able to create a brand online and create consumer faith and trust have been known to realize an increase in email opt-in rates. How to build an email list for real estate and market to this list effective is one of the many topics now covered in the Internet marketing section of the HowtoMarketHouses.com website.
Some real estate agents are able to push a lot of prospective buyers to a property listing located on an established website. The changes that Google has made to search results have complicated the easy search rankings that many real estate agency websites used to receive. The increase in the numbers of social media websites has put increased pressure on search engines to distribute more unique content to web searchers.
Part of the new information included on the How to Market Houses website includes updated Google Penguin and Panda prevention strategies that real estate website owners can use to avoid search engine penalties. This information is available on the http://www.howtomarkethouses.com homepage.
About How to Market Houses
The real estate experts that own and operate the How to Market Houses website have all achieved business and real estate success online as well as offline. These professionals are now providing a free resource for real estate agents, brokers and investors to use to learn the latest tips and tricks that can be used to help reach more buyers of properties online. New and improved marketing methods, informative blog posts and premium online training are available 365 days a year from the How to Market Houses website. Both beginning and experienced real estate investors use this online resource to help build a list of qualified real estate buyers.
Taken from: http://www.prweb.com/releases/email-marketing-tips/for-real-estate-agents/prweb9883774.htm