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Showing posts with label real estate agents. Show all posts
Showing posts with label real estate agents. Show all posts

Saturday, December 8, 2012

Dream Home: The Come-True Edition

REAL estate ads invariably pitch the home of one’s dreams, but how often does anyone actually find such a thing? For people who fixate on living in a certain neighborhood, on a certain block or even in a certain building, however, success only has to come once. And if they’re exceptionally lucky, clever or patient, they may get their wish.

These people go to remarkable lengths to snag their dream home. They hound real estate agents, besiege landlords, tack notes on doors, drive doormen crazy. They plant their names on waiting lists for hard-to-access buildings. They send beseeching letters to owners, promising to be model tenants. Even if they don’t spend the rest of their days in the home of their dreams — because even the happiest love affairs sometimes wind down or crash entirely — they rarely express regrets.

There’s a reason such obsessions flourish in New York. “In this city, we’re all walkers,” said Andrew Phillips, a Halstead broker who has received his share of “Call me the second the place becomes available” entreaties. “We pass the same building again and again, we walk down the same block, and we think, ‘Wouldn’t it be great to live there?’ Being a New Yorker is being slightly voyeuristic. And as we take the same route over and over, our dreams start forming.”

REAL estate home of one’s dreams - Maiden smart-looking narrowboat moored modern housing estate on the outskirts of Market Drayton
 'Maiden' at Market Drayton A smart-looking narrowboat moored adjacent to a modern housing estate on the outskirts of Market Drayton. (Photo credit: Wikipedia)
The fact that demand typically outstrips supply compounds the yearning. “The available housing stock is so limited, so fought over,” Mr. Phillips said. “Plus, most people can’t afford exactly what they want. Plus everyone wants what they can’t have.”

For Helen Eisenbach, a writer, editor and longtime Upper West Sider, obsession took the form of an address in or near the East Village. “It’s this little pocket of New York that hasn’t disappeared or been homogenized,” Ms. Eisenbach said. “For decades I secretly dreamed of living there.” But a rent-stabilized studio in the West 90s kept her tethered uptown for more than 30 years. That her brother and her mother, now 90, also lived uptown exerted an additional pull.

The chain of events that dislodged Ms. Eisenbach began five years ago when her rent, by then destabilized, began escalating sharply. “I was on Streeteasy every day,” she said. “Sometimes I’d look forlornly at listings for places downtown, but I knew that was a dream that would never happen. I knew my family wanted me to be near them.”

Then her sister, Susan, a real estate buff who lives in London, arrived for a visit. “As always,” Ms. Eisenbach said, “the first question out of her mouth was, ‘Do you have any apartments for us to look at?’ I had three from Streeteasy that I’d saved out of sheer fantasy. We saw them the next day, and afterward Susan announced to the family that I’d be leaving the neighborhood.”

In December Ms. Eisenbach closed on an alcove studio on East 14th Street, just on the cusp of the East Village, for which she paid under $400,000. The place is so spacious she has room for a grand piano. “Plus even the elevator is gorgeous,” she said. “When do you like an elevator?”

She loves the tiny stores, the hole-in-the-wall restaurants and especially B and H Dairy, “where I practically live,” she said. She pays regular visits to her mother, though for Ms. Eisenbach, an avid walker, the journey takes an hour and a half, not 15 minutes.

“Still, I’m beside myself with joy and euphoria,” she said. “I can’t believe that this is my neighborhood and that I made myself at home so quickly. The past 30 years feel like a faded memory.”

Linda Gottlieb discovered her dream apartment when she went to a party in the early 1980s. The hostess was a rising media star named Arianna (soon to marry Michael Huffington), and the setting was her spectacular duplex in the century-old Studio Building on East 66th Street.

“It was one of the few apartments with a double-height living room, and the ceilings seemed to go up to the heavens,” said Ms. Gottlieb, the producer of the 1987 hit movie “Dirty Dancing.” “The rooms were lit by candlelight and filled with glamorous people. That party really embodied everything magical about New York.”

At the time Ms. Gottlieb was living in a West Side apartment furnished mostly with hand-me-downs. “But I kept seeing that vision in my mind,” she said. One day in 2000, having moved to a two-bedroom apartment on the East Side and increasingly flush thanks to the success of her movie, she asked her broker if she had any apartments in that building. “She had one,” Ms. Gottlieb said. “And when I walked in, there was the identical layout. My heart soared.”

She spent $4 million to buy the 3,500-square-foot space, which was on a higher floor than Ms. Huffington’s but identical in layout. She and her husband moved in right after the attacks of Sept. 11, 2001.

For years the memory of the Huffington party filled these rooms. “When my son and his partner stood on the balcony for their commitment party, when I gave glamorous benefits for a hundred people, I saw shades of Arianna,” Ms. Gottlieb said. And as with the Huffington apartment, hers was boldly designed, slathered in what Ms. Gottlieb describes as Palio colors — reds, purples and turquoises — and furnished with artifacts from around the world.

For a decade, she loved the apartment without reservations. Yet once her children moved out, the 10 rooms seemed more burden than benefit. The spiral staircase was tricky to navigate. “We don’t use half the space,” Ms. Gottlieb said. “We’re ready to turn the page.” The apartment is being sold; the closing will be this month.

For Barrie Mandel, heaven arrived in 1989 by way of a mysterious newspaper ad. Ms. Mandel, a social worker turned real estate broker, was living with her doctor husband, Harvey Schneier, and their three young children in a loft they owned near City Hall. But she was dreaming about TriBeCa, specifically a row of restored Federal town houses on Harrison Street, nine red brick buildings that had escaped the wrecker’s ball when the area was designated for urban renewal.

“The ad was for a duplex in a three-bedroom town house in TriBeCa,” Ms. Mandel said. “I had no idea where it could be. Then a colleague reminded me that there were only nine town houses in TriBeCa, and they were all on Harrison Street. It was like moving your foot and finding a gold coin.”

She knocked on each door, inquiring about a duplex for rent. At No. 27A, she struck pay dirt; the man who answered said the apartment was in his building. “I told him I’d always wanted to live here,” Ms. Mandel said. “He took me upstairs, and that was it.”

Five years later, the couple bought the house at 25 Harrison Street for $550,000, and they’ve been there ever since, charmed by such details as the five fireplaces, the oak floors and rear gardens that flow into one another. “It’s a house that makes you feel like you want to take off your coat and linger,” Ms. Mandel said. “It feels comforting, in good times and bad.”

She often sees curious strangers pausing outside her doorway, and sometimes she invites them in and shows them around.

In Greenwich Village, an enclave of exquisite homes that encourages strolling and peering into windows, it’s no wonder that real estate yearnings flourish in powerful fashion, as they did for the writer and filmmaker Delia Ephron.

For Ms. Ephron, raised in Los Angeles but a New Yorker at heart, the grail was not just the Village, where she had lived briefly in her 20s, but specifically the nine-block patch bounded by Ninth Street, 12th Street, Broadway and the Avenue of the Americas. The longing persisted during the years she lived in Los Angeles as an adult, rooted there by a husband, stepchildren and the demands of the movie business.

“Living in the Village was a little dream tucked away,” said Ms. Ephron, the author, most recently, of “The Lion Is In,” a novel. “I needed to be in L.A., so New York was on the back burner. You can’t get all your dreams at once.”

But by 1993 she, along with her husband, was back in the city, and by 2002 in the patch of the Village she coveted. Beguiled by slanted skylights that reminded her of old movies, she rented an apartment in a Ninth Street town house. Shortly thereafter, the trudging up and down stairs and the yearning for a doorman to accept packages having taken their toll, she bought an apartment in a doorman building not far away, this one without skylights, and she has been there ever since.

“I finally ended up living in the neighborhood I wanted and in the kind of building I wanted,” Ms. Ephron said. “Skylights were never part of my Village fantasy. I never liked living in houses.”

In the Village, people lust not only after particular corners but also individual buildings. Butterfield House, at 37 West 12th Street, one of the city’s stellar postwar apartment houses, is invariably high on the list. Its two wings are linked by a glass-walled passage that snakes through a landscaped courtyard, and large steel-framed bay windows punctuate its sinuous tawny brick facade. When completed in 1962, Butterfield House was described by The Real Estate Forum as “unique among all the city’s hundreds of new apartment structures.”

Adam Sheffer, 45, a partner in Cheim & Read art gallery, had obsessed about Butterfield House ever since moving to the Village in the late ’80s. Like his longtime partner, Richard Grossman, 50, an executive with Halstead, he is besotted with Modernism. “We both love Mies,” Mr. Sheffer said. “We take vacations to see rare Modernist buildings.”

Although the two didn’t start looking immediately, almost from the moment they met in 1994, they knew in their hearts that they would end up in Butterfield House. Last May, after years of checking out apartments there, they settled on a 2,000-square-foot space with an enclosed terrace and what Mr. Sheffer described as “extraordinary windows that accentuate the ceiling height.”

“The timing, the apartment, the seller — everything was right,” he said. “We knew it the moment we walked in. The place had an aura.” The couple went to contract five days later, and will move in after a yearlong renovation.

Their friends aren’t surprised, Mr. Sheffer said. “They say to us, ‘We always knew you’d both end up here.’ ”

Bob Bray, an interior designer, fell in love with an apartment the day he saw a beautiful window.

“I was living in the Dakota, and I was visiting a friend who lived in the Village,” Mr. Bray recalled. He happened to glance up at a building on East 10th Street near University Place that was being gutted and rebuilt. “Through the scaffolding,” he said, “I saw a window on the corner that was surrounded by a yard of palazzo balustrade.” Marching inside, he found the rental agent, coaxed him onto the street and pointed up. “I want that apartment,” he announced.

For nearly three decades, Mr. Bray lived in that space, a top-floor studio framed by three windows, two of them enormous. The limestone balustrade that entranced him nearly 30 years ago overlooks an iconic Village streetscape.

“It’s just a studio, but I never tired of the light or the air,” said Mr. Bray, who just turned 70 and retired six years ago after a half-century career. “I never had regrets.”

Now, however, he’s moving to Florida, to a co-op near Bal Harbour. “I’ve done it,” he said. “I’m going to Florida, and I’m going to buy a dog.”

The tug of a location can announce itself in mysterious fashion, as it did for Allison Chawla, a social-work student. Ms. Chawla, 35, had never felt any particular pull toward Brooklyn Heights. But when she and her husband began apartment-hunting in the neighborhood earlier this year, signs for Remsen Street caught her up short.

Ms. Chawla is a descendant of the Remsens, a family that dates back to Rem Jansen Vanderbeek, one of New York’s earliest Dutch settlers. Photographs of gravestones of Remsen ancestors hung in the house in New Jersey where Ms. Chawla grew up. She has lived in Los Angeles, on the Upper West Side and most recently in Dumbo. Yet having just bought an apartment on Henry Street makes her feel eerily close to her forebears.

“I’d forgotten about the significance of all those Remsen ancestors until I was walking around Brooklyn Heights and saw the street signs,” Ms. Chawla said. Nor had her forebears played a role in the couple’s decision to sink roots in the neighborhood; their goal had been proximity to good schools and convenient subways.

“I can’t honestly say that I’ve always wanted to live in Brooklyn Heights,” she said. “But just being in the area reawakened feelings; I felt more emotional than I thought I would, more connected. I imagine my ancestors walking around on these streets, and I wonder, ‘Do I look like any of them?’ ”

By CONSTANCE ROSENBLUM

Taken from: http://www.nytimes.com/2012/12/09/realestate/dream-home-the-come-true-edition.html

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Monday, September 10, 2012

Email Marketing Tips for Real Estate Agents Now Available Online

Email marketing tips for real estate agents are now available online courtesy of HowtoMarketHouses.com. This informative and free of charge real estate resource is providing ways that realtors, real estate agents and real estate investors can use to increase email response rates.

Albany, New York (PRWEB) September 09, 2012

Email marketing is one area of business that is on the rise and more real estate professionals are discovering the real money to be made is in a qualified email list. The HowtoMarketHouses.com website has released a new primer for real estate agents that teaches email marketing tips for real estate. This overview of real estate email tactics is part of what is in use by the How to Market Houses website team to promote their real estate ventures online. This data is being presented online so that other real estate agents can learn to build a qualified list and increase email response rates to help grow property sales online. The email marketing tips information can be accessed by following this link http://howtomarkethouses.com/how-to-get-better-email-response-rates.

Traditional real estate marketing like television advertisements and banner signs were effective for decades. The growth of streaming television technologies has reduced the amount of consumers that are watching television. Many of the offline advertisers have not transitioned to online advertisements or these advertisements are blocked by special software. Some real estate agents that rely on offline advertising are also learning to incorporate online strategies to help reach the hundreds of millions of consumers in the U.S.

free of charge real estate resource Email Marketing Tips Hodsons Estate Agents - Westgate End
Hodsons Estate Agents - Westgate End (Photo credit: Wikipedia)
A complete overview of online marketing techniques for real estate is offered at the HowtoMarketHouses.com website to help educate real estate professionals about additional ways to advertise a property for sale.

Building an email list in 2012 is not as easy as in was in 2005 due to consumers picking and controlling how email is received. The rise in spam sent by email between 1997 and 2005 caused congress to act and create new spam laws that have put more challenges on marketers that use email lists for contact. Realtors that are able to create a brand online and create consumer faith and trust have been known to realize an increase in email opt-in rates. How to build an email list for real estate and market to this list effective is one of the many topics now covered in the Internet marketing section of the HowtoMarketHouses.com website.

Some real estate agents are able to push a lot of prospective buyers to a property listing located on an established website. The changes that Google has made to search results have complicated the easy search rankings that many real estate agency websites used to receive. The increase in the numbers of social media websites has put increased pressure on search engines to distribute more unique content to web searchers.

Part of the new information included on the How to Market Houses website includes updated Google Penguin and Panda prevention strategies that real estate website owners can use to avoid search engine penalties. This information is available on the http://www.howtomarkethouses.com homepage.

About How to Market Houses

The real estate experts that own and operate the How to Market Houses website have all achieved business and real estate success online as well as offline. These professionals are now providing a free resource for real estate agents, brokers and investors to use to learn the latest tips and tricks that can be used to help reach more buyers of properties online. New and improved marketing methods, informative blog posts and premium online training are available 365 days a year from the How to Market Houses website. Both beginning and experienced real estate investors use this online resource to help build a list of qualified real estate buyers.

Taken from: http://www.prweb.com/releases/email-marketing-tips/for-real-estate-agents/prweb9883774.htm
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Friday, August 17, 2012

Real Estate Experts Discuss Refinancing, Short Sales And More

GLENWOOD SPRINGS, Colorado — Nearly half of the mortgages in Garfield County are classified as “underwater,” according to some analysts.

But local real estate experts say there are several options for homeowners who find themselves unable to keep up with their house payments but owe more than the house could now sell for.

From refinancing a home loan to modifying loan terms, area real estate agents, mortgage brokers and banks say they are open to helping people stay in their homes.

“There's some awesome refinancing capabilities out there,” said Lisa Caskey of Mac 5 Mortgages in Rifle.

An online real estate marketplace, Zillow.com, reports that 49 percent of Garfield County's mortgages are underwater, meaning the homeowner owes more on the mortgage than the house is worth.

John Wendt, of the Mason Morse real estate firm, said he believes that number to be somewhat exaggerated.

But he conceded that regional housing data indicates that perhaps 40-50 percent of the county's homeowners are struggling to, or simply unable to keep up.

He said the first step for a homeowner with an underwater mortgage is to call the Colorado Foreclosure Hotline, at 1-877-601-HOPE (4763) to talk with a foreclosure counselor.

the quasi-governmental corporation which repackaged home loan mortgages for resale on the secondary mortgage market
(Photo credit: Wikipedia)
The Western Slope affiliate of the hotline, Grand Junction Housing Authority, can be reached at (970) 683-1057.

An equally important step, Wendt said, is to call the lender or a mortgage broker and try to work something out to either drop the interest rate, eliminate some of the principal, or make use of other debt management measures.

“Even if they're underwater a little bit, there are some banks willing to look at some kind of restructuring program,” he said.

Wendt said several different programs offer help to homeowners dealing with an underwater mortgage:

Refinance through the federal Home Affordable Refinance Program, or HARP. It's for homeowners who are not behind on their mortgage payments but are unable to arrange traditional refinancing because their home value has plummeted. This program expires Dec. 31, 2013.

• Modify the home loan though the Home Affordable Modification Program, or HAMP. It is for homeowners who are behind in payments on an underwater mortgage.

Restrictions apply. For example, the mortgage must be held by one of the two federal mortgage guarantee agencies, Fannie Mae or Freddie Mac, or others signed up to qualify for HAMP.

The HAMP expires Dec. 31, 2012.

• Deal directly with the mortgage lender. Homeowners should first try to work out a loan modification with the mortgage lender. If that's not successful, a homeowner may be forced into a “short sale.” In a short sale, the house is sold for less than what is owed on the mortgage. The homeowner can hope the lender will forgive remaining balance.

FHA refinancing another viable option Caskey, who said she has a steady stream of customers trying to work out a way to keep their homes, agreed that homeowners have options for getting out from under a problem mortgage.

Like Wendt, Caskey makes frequent use of the HARP and HAMP programs.

She acknowledged that short sales may be necessary, but she dislikes seeing homeowners being forced to move out of their houses due to hard economic times.

One helping hand, she said, can come from the Federal Housing Administration, a division of the federal Housing and Urban Development agency. The agency has slashed the cost of its mortgage insurance for loans written prior to May 31, 2009, Caskey said.

The reduced fees for refinancing, which amount to 0.56 percent of a loan's value, greatly reduce the costs of borrowing, she said.

“Every one I'm doing, I'm saving them a couple hundred bucks a month,” she said.

Caskey said, “My first suggestion is to ask yourself, do you want to stay in your house?”

If so, she said, “There really are some great options just to save some money.”

by John Colson jcolson@postindependent.com
Taken from: http://www.postindependent.com/article/20120817/ARCHIVES01/120819904/1083&ParentProfile=1074
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