While trusted travel brands unquestionably provide valuable trip advice, word of mouth from a loyal group of friends may be more worthwhile. That all-too-familiar computer screen gaze at flashing photographs of friends in exotic places around the world is apparently enough for daydreamers to start packing. According to a 2011 poll featured on UK-based flight comparison site Skyscanner.com, 52% of Facebook users stated that seeing friends’ vacation pictures inspired them to book a trip to that particular place.
Numerous recent statistics speak to the revelatory link between social media & travel decisiveness. Consulting firm EyeforTravel released the 2012 reportSocial Media & Mobile Travel, which indicates that 7 out of 10 travel brands professed how social media has not only generated a remarkable amount of direct bookings from social media sites, but has also significantly improved engagement with customers.
|Social engagement at Innovation Norway|