In real estate the saying is location, location, location. In marketing, the focus is often branding, branding, branding. Each ski resort across North America has its own branding message. Some resorts are known for being family friendly, while other resorts are known for their terrain parks. Resorts are now utilizing other channels to brand their message. This includes lift ticket distribution companies such as GetSkiTickets.com.
In the age where image is everything, companies like GetSkiTickets.com have realized it’s important for their resort partners to brand their own message through a variety of methods. Brandon Quinn, Owner of GetSkiTickets.com states, “We feel it’s important for our resort partners not to look at our business model as purely a distribution business, but instead, a branding mechanism. This season we want to help brand and market our resort partners by promoting their message as well as distribute lift ticket deals they offer to skier and riders."
|La Molina ski, Catalunya, Spain (Photo credit: Wikipedia)|
As a whole, discount lift ticket distribution provides ski resorts an added platform to market their resort and products. GetSkiTickets.com is now providing resorts with a medium for branding their message while also providing incremental distribution. Utilizing GetSkiTickets.com as both a lift ticket retailer and a branding channel is a powerful tool for resorts.
Taken from: http://www.prweb.com/releases/2012/10/prweb10033049.htm