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Sunday, October 21, 2012

Resorts Leverage Online Lift Ticket Companies for Marketing Exposure

Denver, Colorado (PRWEB) October 19, 2012
In real estate the saying is location, location, location. In marketing, the focus is often branding, branding, branding. Each ski resort across North America has its own branding message. Some resorts are known for being family friendly, while other resorts are known for their terrain parks. Resorts are now utilizing other channels to brand their message. This includes lift ticket distribution companies such as

In the age where image is everything, companies like have realized it’s important for their resort partners to brand their own message through a variety of methods. Brandon Quinn, Owner of states, “We feel it’s important for our resort partners not to look at our business model as purely a distribution business, but instead, a branding mechanism. This season we want to help brand and market our resort partners by promoting their message as well as distribute lift ticket deals they offer to skier and riders."

ski resorts across North America provide skiers with a marketplace to shop and compare deals - La Molina ski, Catalunya, Spain
La Molina ski, Catalunya, Spain (Photo credit: Wikipedia)
In addition to being a branding channel for resorts, is also integrating a yelp style review system that provides web visitors another level of information for choosing which resorts to commit their money to. Skier reviews provide shoppers a way to view different categories that resorts excel at. Resorts are rated on items such as terrain, family friendly opportunities, snow quality, terrain parks and nightlife. Brandon Quinn states, “It's our goal to provide candid experiences of ski resorts across North America and provide skiers with a marketplace to shop and compare deals for skiing and riding. We want a great experience for our visitors and we want their feedback.”

As a whole, discount lift ticket distribution provides ski resorts an added platform to market their resort and products. is now providing resorts with a medium for branding their message while also providing incremental distribution. Utilizing as both a lift ticket retailer and a branding channel is a powerful tool for resorts.

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