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Saturday, June 9, 2012

Countdown: Top 10 Most-Popular Social Media Sites

Just what is the most popular social media site on the Web? It may not be a surprise that Facebook is tops among all others, but what may surprise many people are some of the names that rank higher than popular sites Twitter, LinkedIn and even Pinterest .
Other sites such as Yahoo! Answers, Tagged and Google+ are garnering millions of visitors. Remember MySpace? It’s not gone. In fact, it ranks in the top 10 as of June 2, according to Hitwise Experian.
In the Dayton region, Facebook remains the most-popular social media tool, according to a recent DBJ poll.
Forty percent of respondents cited Facebook as the most commonly used social media site, while LinkedIn was a close second with 38 percent. Only 11 percent said their company focused on Twitter.
Ohio also recently ranked in the Top 10 states in the country for best use of social media for posting jobs online.
Elizabeth Riley, co-owner of West Carrollton-based Insignia Signs, said the six-person company uses Facebook to generate more interest from prospects and to help stay in contact with existing clients. The site also allows Insignia to showcase its personality as a company. It posts photos and information about completed jobs and causes it supports in the community.
Dayton-based Think Patented has said it uses Facebook as its main social site to share case studies, content, news and some fun items. And Versailles-based Midmark Corp. — a medical, dental and animal health care equipment provider — has a social media team of about 12 people, where it maintains four Facebook pages and also uses Twitter to sharing its news and thoughts or ideas on popular topics.
The Dayton Business Journal and its parent company, American City Business Journals, have teamed up for a local and national competition called Social Madness presented by Spark Business from Capital One.
Companies of all sizes compete in a bracket-style tournament to find out who has the most social media interaction through Facebook, Twitter, LinkedIn and clicks on Local winners will compete nationally.

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