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Monday, August 20, 2012

How To Sell Your Home On Social Media

CAN you sell your home in 140 characters or less? Tech savvy property owners are proving that you can harness the power of social media to create buzz around real estate listings.

Home owners tapping into Twitter, Facebook, LinkedIn, blogs and Pinterest to market their properties are reaping the rewards of quicker sales and higher prices.

A Melbourne man sold his house for $135,000 above the reserve after he set up a blog, Twitter feed and website to advertise it.

- Use social media to sell your home
- Wider audience reached
- But have a strategy in place

And in Sydney this week, a property with its own Twitter, Facebook, Pinterest and Google Plus accounts attracted more than 600 page views within hours of going live.

how Social Media are being used to sell real estate
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Laura and Rohan Bell, who both work in web design and marketing, were inspired to use social media to sell the inner-city Sydney home after seeing the marketing method reach wide audiences for other vendors.

The property had 48 groups through on its first inspection.

"Given that we are in the inner west (where many young people live), we thought it would suit the demographic," Ms Bell said.

"It hasn't really cost us anything, just a bit of our time so why not use our skills?".

The website, described as "a blog to share the things you'll love about living here," contains Instagram pictures of the local neighbourhood, cafes, parks and information about the building.

"It is selling a property but it's also the lifestyle, the location and the environment we wanted to get across," Ms Bell said.

"It will help potential buyers get a little bit more acquainted with the area and some of our favourite spots."

The property is listed with True Property Erskineville's agent Braden Walters who said the online approach has been an instant success.

“We were a little bit nervous about people passing the property around and saying what they like but it’s full disclosure and if you’re honest with people, it’s easier for them to make a decision," Mr Braden said.

He said social media evoked attachment with potential buyers.

“On social media, people can ask the owners questions so they can portray what they love about the property versus what the agent writes in his marketing.

“Buying real estate is such an emotional process. Having a vendor portray their emotional attachment will evoke more attachment in the buyer,” Mr Walters said.

Greg Vincent Real Estate Professionals social media manager agrees.

“A lot of agents use a standard approach to marketing, whereas this involves a lot more of the feeling around the home because it comes from the owners’ perspective.”

But he warns that while social media exposes listings to a new audience, it requires a well-planned strategy.

“This biggest thing that needs to be done is that the agent has to have some sort of ability to administer the site ... the agent has to be very careful the property isn’t misrepresented.”

TIPS (from home owner Laura Bell)

Use beautiful photographs: “I used my mobile phone to take all my photos and used instagram to make it a little bit more interesting. Anybody can do that.”

Wordpress: “It’s pretty easy to set up. Find yourself a beautiful theme, you don’t have to custom design one, just use that and fill it with great content.”

Content: “The number one thing is populating the blog with great things.”

Know your limits: "Ms Bell directed all inquiries to her real estate agent. “That’s not my field of expertise, best to leave that to somebody who knows.”

Start with Google: Spend a bit of time on Google researching how to set up a blog

Taken from:

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